VANCOUVER, BC--(Marketwired - October 18, 2016) - According to a new series of reports on the diagnostic and interventional ophthalmic devices market by iData Research (, competition from new foreign manufacturers expanding into Europe are severely undercutting prices in order to gain market share in the region. The lower pricing and reduction in market share has resulted in an overall adjustment in product average selling prices (ASPs). This is evident in the ophthalmic ultrasound and fundus camera markets, where Italian and other foreign manufacturers are entering the market with lower cost options. The overall market for diagnostic and interventional ophthalmic devices is dominated by three segments: ophthalmic viscoelastic devices (OVDs), intraocular lenses (IOLs) and ophthalmic lasers.

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